duorigins

campaign

Create a bold, shareable idea that makes 16–24-year-olds see Duolingo differently – not just as a fun app, but as a powerful force for good.

challenge

insight

Nearly half of all living languages are at risk of extinction and 95% of those are indigenous.

idea

A free in-app feature revealing the indigenous origins behind everyday words.

role

art director / creative partner

concepting, campaign visual identity design, print/ooh, feature visual design, origin credit store visual identity, copywriting, voiceover

credits

Amaranta Ortiz - creative partner

Jane Wineman - creative partner

tutors

Sarai Nunez

Brenda Fernandez

disclaimer

This campaign was created as a conceptual piece of work for student award submission (D&AD New Blood Awards) for the Duolingo brief over the 2025-2026 spring semester. This work is not professionally affiliated with Duolingo.