scan serif

challenge

Create a type-led idea that explores diverse reading habits and the changing nature of reading - and how typography can help us experience stories, ideas, and information in new, meaningful ways.

insight

Using our phones has become a subconscious habit in modern culture, and technology has been embedded into every aspect of our lives.

idea

The world’s first multimedia scannable font.

role

art director / creative partner

concepting, campaign visual identity, typeface selection, custom logo/badge design, demo videography and mockups, video editing

credits

Alexandra Wells - copywriter / creative partner

mentor

Cesar Vallejo

disclaimer

This campaign was created as a conceptual piece of work for student award submission (D&AD New Blood Awards) for the Penguin x Monotype brief over the 2025-2026 spring semester. This work is not professionally affiliated with Penguin or Monotype.