stick to your goals
print/ooh
challenge
How can we highlight the unique value and use of physical Post-It notes in a screen-centric world?
tension
One of our greatest fears is not accomplishing our goals.
insight
Having a concrete plan to achieve something makes it way easier for us to stay consistent.
idea
Organize the steps towards your goals with undeniably visible sticky squares. So that you can stick to your goals, more than you ever have.
role
art director / creative director
concepting, campaign visual identity design, print/ooh design
first house…
finding love…
scoring that much needed A…
winning the championship…
disclaimer
This campaign was created as a conceptual piece of work for for my portfolio over the 2025-2026 fall semester. This work is not professionally affiliated with Post-it.