Gotham Typeface Specimen Book
This typeface specimen book showcases the story and characteristics of the world-famous Gotham typeface. Every design element was hand-drawn in Illustrator. Inspired by Chipotle's use of Gotham in their logo and menus.
Role
Design, Illustration, Art Direction
Year
2025
Project Type
University Project / Print
You’ve seen the Gotham Typeface more than you think…
Gotham has been everywhere—from presidential campaigns to luxury branding. It’s one of those typefaces that quietly shaped the visual tone of the 21st century. It has been used for Chipotles current logo, T.G.I Friday’s logo, DC Comics branding, Balenciaga’s logo and even Obama’s 2008 presidential campaign.
