Outerbanks Design Campaign
Inspired by Netflix’s Outerbanks, this project involved creating posters, merchandise and out-of-home advertising for the show without using the image and likeness of the human characters. My designs were inspired by the “Poguelandia“ Chicken, which I thought was the perfect symbol to represent the story of the show.
Role
Art Direction, Design, Illustration
Year
2025
Project Type
University Project / Print / OOH
Outerbanks is one of my favorite shows from Netflix. When crafting ideas for this project, I was binge-watching the series for my 2nd or 3rd time. Not only is the story entertaining and fun to watch, but the overall vibe of the show has a very strong visual identity. With it’s characteristic orange and blue color overlays, the marsh/bayside setting of the show, and the whole treasure hunting plot of the story, I thought it’d be really fun to make a design campaign out of it.
