Clock out of adulthood - Nesquik
Nesquik got trapped in nostalgia. A kid’s product that never grew up. How can we harness what made Nesquik great as a kid? —the pure, simple joy — and use it to speak to the adult who’s lost that feeling. In a world of seriousness and self-improving drinks, position Nesquik as a small, defiant act of happiness.
Role
Art Direction, Design, Copywriting
Year
2025
Project Type
Campaign
Let’s talk truths.
Being an adult, parenting, building a career and taking on responsibilities is great.
But no one ever prepares you for how stressful it can be.
We live in a fast paced society where stress piles up invisibly. Bills, deadlines, chores, expectations - never stop.
Adulthood becomes a cycle of responsibility without pause.
This reality makes you forget what joy really tastes like.
And what carefree moments feel like again.
The pause that you crave isn’t childish.
It’s necessary.
So sometimes, the most adult thing you can do... is let yourself be a kid again. Or in other words...
Clock out of adulthood
PRINT/OOH
VIDEO/SPOT
FULL CAMPAIGN DECK HERE